Murrel J. Ades Professor; Professor of Marketing
Wharton Faculty > Biography
PhD, University of Michigan, 1994; PhD, MA, University of Pennsylvania, 1989; BA, Huazhong University of Science and Technology, Hubei, China, 1982
Research Areas
Pricing; targeted pricing strategies; retail management; competitive strategies
Recent Consulting
Johnson & Johnson, value pricing; International Paper, value pricing
Current Projects
Benefit of behavior-based targeted pricing with strategic consumers (with Y. Chen); Targeted pricing and channel management (with Y. Liu); Coordinating a dominant retailer channel (with J. Raju); Demand collection systems: competitive implications (with Y. Chen).
Academic Positions Held
Wharton: 2002-present (named Murrel J. Ades Professor, 2007). Previous appointments: Columbia University, Washington University in St. Louis
Career and Recent Professional Awards; Teaching Awards
John Little Award, INFORMS College on Marketing, 2001; Frank Bass Award, INFORMS College on Marketing, 2001; WEMBA Program Teaching Award, 2003
Professional Leadership 2003-2007
Editorial Board, Marketing Science; Editorial Board, Journal of Marketing; Editorial Board, Journal of Interactive Marketing
Representative Publications
(with G. Shaffer)
"Competitive Coupon Targeting." Marketing Science 14.4 (1995).
(with Y. Chen and C. Narasimhan)
"Individual Marketing with Imperfect Targetability." Marketing Science 20.1 (2001).
(with G. Shaffer)
"Competitive One-to-One Promotions." Management Science (forthcoming).
(with K. Jedidi) "Augmenting Conjoint Analysis to Estimate Consumer Reservation Price." Management Science (forthcoming).
